CEOs’ Story Telling

When introducing the first DVD “CEOs’ Leadership and Global Insights” we have pointed out that year 2009 signified a turbulent era in the Mediterranean and the European Union, when Greece topped in the news for 1,000 times/day in a negative manner. The current (second) DVD of the series contains cases selected with the story telling capacity of engaging CEOs who explained how creativity and innovation manages their ventures. That was the motivation for Drexel Greek Studies program to propose an international business course focusing on Mediterranean economy (under the label “Regional Studies on Economic Policy and International Business”), explaining the business climate, values and practice, as well as further connect Drexel University’s curriculum with the Drexel Abroad in Greece (Crete) and the multiple “internship” opportunities that the program develops in Greece and elsewhere.
This “Mediterranean Economy” class, as students perceive it, showcases Greek companies, realizes Drexel University’s priorities of experiential learning and offers the opportunity of weekly face-to-face interaction with CEOs present in class, explaining facts, figures, innovation models and managerial ethics from the EU- Mediterranean beyond stereotypes. The readings are papers from European business schools providing the insights for entrepreneurial topics and a book on the European mosaic of nations (before the crisis era) to analyze the background of European Union integration and Monetary Union implementation.

Drexel’s University Learning Management System (Blackboard Learn) provides a platform to coordinate a participatory class format: each entrepreneur follows the syllabus, lectures in the class, and students debate with the guest as “clients/suppliers, investors/personnel, regulatory authorities”; the session is video-archived via Mediasite and students evaluate their roles. Peer- instruction and interaction flips the classroom in Mazur’s terms. The class applies best practices in class pedagogy with synchronous contact and asynchronous rumination and retention; the intense applied nature of the class cultivates critical abilities for students, and showcases dialogic learning – via the new Bloom’s taxonomy of remembering, understanding, applying, analyzing, evaluating, and creating- and problem solving skills in business using lessons from Gardner’s multiple intelligences towards Drexel learning priorities and global competencies. In several cases, the CEOs follow-up with invitations to their headquarters and offer specialized internship appointments during the Drexel Study Abroad in Crete. All in all, it is another sample of the experiential didactics that Drexel University’s Greek Studies program cultivates in its curriculum, as well as a token of appreciation for the participating companies and their engagement.

The current second DVD contains ten indicative cases of master classes’ videos plus a full interview of the two editors to explain the rationale and the differentiation behind the Greek Studies program at Drexel (in Philadelphia and in Crete): S and B Industrial Minerals, I4D-Alexandra Koumba Designs, Creta Farms, Attiki-Pittas Bee Culturing, Vergina Mαcedonian- Thrace Brewery, Olympus Dairy, PetShop NYC, Colonial Marble and Granite, ItIsArt Ltd, Kairos Consumer Research, Greek Studies in KYDON TV Interview “Episkepseis” (Overarching Thoughts). Contributing texts come from Athens University of Economics and Business, ALBA Graduate School of Business, and Economia Publishing Group of the iconic “Economic (and Industrial) Review” magazine.

The first paper regarding innovation derives from the activity and accomplishments of Athens University of Economics and Business/Athens Center for Entrepreneurship and Innovation, the top Greek Business School in the Greek University System. The second paper from ALBA Graduate Business School researchers on leadership, comes from an institution founded by a collaborative group from various collective bodies of the business sector with a strong expertise in managerial leadership studies. Both institutions were selected as they have been dedicating substantial effort and documented results in education and in the cultivation of entrepreneurship in Greece with multiple ways.

This is a unique DVD publication (second in a series) to highlight how Greek entrepreneurship and its relevant value system remains resilient during the crisis.
—Theodoros Katerinakis, PhD, Adjunct Faculty, INTB338 Class Instructor, Drexel University
—Maria Hnaraki, PhD, Director of Greek Studies, Drexel University

The first DVD of the series (2014) is described here.