"An adman's greatest aspiration: to conquer women" stated an advertising professional of the 1960's. Such a comment sounds today too contemporary, when advertising has concluded that "she is the customer". The 2005 collectors' calendar presents a unique selection of advertisements published in the issues of Viomichaniki Epitheorissis over the period 1966 to 1985. Research and introductory text on the advertising history of Greece, by Georgia Panselina.
|Cover type||Hard Cover|
|Publication date||January / 2004|
|Publication Language||Language En|