CALENDAR 2005. VIOMICHANIKI EPITHEORISSI 1966-1985. ADVERTISING COMES OF AGE

CALENDAR 2005. VIOMICHANIKI EPITHEORISSI 1966-1985. ADVERTISING COMES OF AGE
Release date: CALENDAR 2005
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"An adman's greatest aspiration: to conquer women" stated an advertising professional of the 1960's. Such a comment sounds today too contemporary, when advertising has concluded that "she is the customer". The 2005 collectors' calendar presents a unique selection of advertisements published in the issues of Viomichaniki Epitheorissis over the period 1966 to 1985. Research and introductory text on the advertising history of Greece, by Georgia Panselina.

Author Panselina Georgia
Cover type Hard Cover
Editor Panselina Georgia
Pages 144
Publication date January / 2004
Publisher KERKYRA Publications
Translation Roussos Nick
Publication Language Language En
ISBN 978-960-8386-14-3