THE BUSINESS OF OLYMPIC GAMES SPONSORSHIP

THE BUSINESS OF OLYMPIC GAMES SPONSORSHIP
Release date: January 2004
For checkout you will be redirected to the site of the Law Library
20.00€
BUY HERE

The Business of Olympic Games Sponsorship, takes a historic look at the relationship the business community and the Olympic Games have maintained from ancient times until today. A significant portion of the book is dedicated to the ripple effects the Athens 2004 Olympic Games have on Greece, with detailed accounts of the Games' financial figures, the Athens 2004 Organising Committee's marketing programme, the business opportunities that emerged as a result, and the related activities of companies and organisations.

LOOK INSIDE

Advisor Panselina Georgia
Cover type Hard Cover
Pages 264
Publication date January / 2004
Publisher KERKYRA Publications
Translation Gourntis Kalliope
Publication Language English
ISBN 978-960-8386-06-3