Greek branded wines traveled to Germany, with two stops: one at the 12th century Alter Hof castle in Munich’s old town and the other at the historic 1891 Arminiusmarkthalle building in Berlin.
The events took place as part of the official launch of a pioneering two-year program funded by the EU, national resources and the ENOS promotional campaign.
The ambitious program aims to highlight the high quality of Greek wines with a Protected Designation of Origin (PDO) and a Protected Geographical Indication (PGI) in the member states, to promote the Greek tradition in viticulture, to establish stricter European rules for the production and marketing of wine, to highlight the standard Greek viticulture and raise public awareness for responsible consumption.
The participants received a special 60-page booklet in German, with information and photographic material of Greek PDO and PGI wines, maps with the nine Greek wine regions, press kits and souvenirs.
Next actions will follow in Thessaloniki, Patras and Athens. The events include information campaigns, webinars, tastings in and out of borders, online/print listings, radio spots, podcasts, social media campaigns, even banners in wine region airports and other points of tourist interest