ORFIUM, the innovative start-up company that develops technological solutions for the music and entertainment industry, has acquired Breaker INC, a Tokyo-based promotional, marketing and content company.
Breaker will become ORFIUM Japan and instigate new partnerships in the world’s second biggest music market across music, gaming, entertainment and anime with the award-winning ORFIUM product suite.
With headquarters in Los Angeles, London and an extended R&D team in Athens, Greece, ORFIUM contributes to the protection of content rights and maximization of royalties, generated from uses on various platforms for rights owners, artists, creators and relative organizations worldwide. Its products reinvent how technology accurately discovers, dissects, and tracks the usage of audio and visual catalogues for transparent and effective rights management to the benefit of creators and rightsholders.
“We are excited about this great development for ORFIUM and its expansion to the Japanese market” Michael Petychakis, CTO of ORFIUM, said. “We also consider this agreement very important as it marks the entry of a start-up with Greek roots into the Asian market; it also enhances the local start-up ecosystem highlighting its strength and abilities for international growth.”
ORFIUM was recently awarded “Start-up of the Year” from Elevate Greece for its technological developments. It is an employee-owned company that offers equity to all its employees.
Breaker was founded in 2013 by Alan Swarts, formerly Vice President at MTV/Viacom in Japan, and John Possman, Co-Founder of DFR Asia. Launched as one of the first YouTube-centric companies in Japan, Breaker has since built a global influencer network, produced big budget original content (including YouTube FanFest Japan and a YouTube Originals movie), and managed social media accounts on behalf of media and entertainment companies.
“Whether it’s influencer marketing or social media management or content production, Breaker’s mission has always been to be of service to creators and rights holders in monetizing their intellectual property” Alan Swarts, CEO of Breaker said. “ Breaker is excited to continue with this mission and to expand our capabilities by bringing ORFIUM’s world class rights management technology to the Japanese market. We expect ORFIUM’s technology to deliver significant increases in revenue for Japanese creators and rights holders, much like ORFIUM already does for its partners around the world.”