THE BUSINESS OF OLYMPIC GAMES SPONSORSHIP

THE BUSINESS OF OLYMPIC GAMES SPONSORSHIP
Ημερομηνία έκδοσης: January 2004
Για την ολοκλήρωση της αγοράς θα ανακατευθυνθείτε στο site της Νομικής Βιβλιοθήκης
20.00€
ΑΠΟΚΤΗΣΤΕ ΤΟ ΕΔΩ

The Business of Olympic Games Sponsorship, takes a historic look at the relationship the business community and the Olympic Games have maintained from ancient times until today. A significant portion of the book is dedicated to the ripple effects the Athens 2004 Olympic Games have on Greece, with detailed accounts of the Games' financial figures, the Athens 2004 Organising Committee's marketing programme, the business opportunities that emerged as a result, and the related activities of companies and organisations.

ΠΡΟΕΠΙΣΚΟΠΗΣΗ

Advisor Panselina Georgia
Cover type Hard Cover
Pages 264
Publication date January / 2004
Publisher KERKYRA Publications
Translation Gourntis Kalliope
Publication Language English
ISBN 978-960-8386-06-3